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Use content-based surveys to gauge interest from your newsletter subscribers. 📝 A week or two after someone subscribes, send them a quick survey. Ask about their preferences—what kind of content are they most interested in? What topics do they want more of? This not...

Set up behavioral triggers to verify engagement with your newsletter subscribers. ⚙️ If a new subscriber clicks on specific links or completes certain actions within the first month, it shows they're interested. These actions can be anything from clicking a link to...

Newsletter subscribers can grow cold. It happens. 🥶 Every 3 to 6 months, check who's engaging (opens, clicks). Use automation to tag those who haven't engaged in a month or two. Send them a "We're about to remove you" email. Let them know it's okay if they're not...