I see a lot of double opt-ins for newsletter sign ups.
I think it is a mistake. Why?
❌ 30% of new subscribers never confirm
❌ It’s not required for GDPR (AVG)
If you’re afraid of collecting useless email addresses, you could do:
✅ single opt-in & unsubscribe them if there is no engagement in 15 days
Are you using other reasons to do a double-opt in? Please let me know!
The Marketing Developer
I build automation and integrations that remove the annoying stuff—using Power Platform, Dynamics 365 & Azure.
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