Fixed Pricing: Risky business or strategic move?
Let's shatter the illusions and uncover the truth about fixed pricing.
What is the default argument why it can't work? 🤔
It's too risky! 🎲
It isn't. You only change who takes the risk. 🔀
With hourly billing the risk is with the customer. They only have a broad estimate of how much it could be, and even then...
Fixed pricing takes away the risk from the customer and puts it onto you. 🔄
And you can price this risk. 💰
Just like an insurance company will ask higher fees if the risk is higher. 📈
You are selling risk protection to the customer!
Start selling!