Yesterday I mentioned that double opt-in for newsletters is not required for GDPR (AVG).
But what is required to have a subscription form that is compliant with GDPR?
✅ Do add checkbox field with consent clause and a link to your privacy policy
✅ Do use clear and straightforward language when you ask for consent
❌ Don't use pre-ticked checkboxes
❌ Don't ask information you don't need
But the most important one:
✅ Make it amazingly easy to withdraw consent