Power Automate: The unknown automation platform…
Picture this ๐ผ๏ธ: You’re in a conversation about automation tools.
The names ‘Zapier’ and ‘Make’ pop up, and nods of recognition follow. But when ‘Power Automate’ enters the chat, you’re met with blank stares…
Why? ๐ฎ
I think it has to do with Microsoft’s approach, treating Power Automate more as an ‘enterprise product’. Visit their landing page or pricing page, and you’re immediately greeted with corporate jargon. ๐ฃ๏ธ๐ผ
Wouldn’t it be better to appeal to the ‘Citizen Automators’? ๐ฆธโโ๏ธ๐ฆธโโ๏ธ
Here’s a thought ๐ก.
Introduce a free tier to give citizen automators a taste of the platform.
Then design a landing page that speaks directly to them, in a language they understand.
And finally, offer a pricing ladder that can go toe-to-toe with competitors like Zapier and Make. ๐๐ฅ
With a few changes, Power Automate could go from an unknown to one of the big known automation platforms. ๐
What do you think? ๐ง
