Single opt-in for newsletters? Oh yes, I’m a fan. πŸš€

by Dec 3, 2024

Single opt-in for newsletters? Oh yes, I’m a fan. πŸš€

Double opt-in feels like asking twice if someone really wants pizza after they clicked “Order Now.” Come on, let them have the pizza! πŸ•

But… how do we know the newsletter subscriber is actually the subscriber?

Simple: engagement, baby. Check if they engage in the first 15 days.

Open rates, clicks, replies. If they do something, we’re golden. If not, maybe it’s time to question their intentions (or our content πŸ˜‰).

Single opt-in gets people in the door. Engagement keeps them there.

Do you prefer single or double opt-in for your newsletters? Why?

# Marketing
Remy van Duijkeren

Remy van Duijkeren

Power Platform Advisor

Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.

Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).

Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.

Services:
– Strategy and tactics advise
– Automating and integrating

Subscribe to
The Daily Friction

A daily newsletter on automation and eliminating friction

Related Content

Microsoft Teams: Too Many Apps in One?

Microsoft Teams: Too Many Apps in One? All-in-one apps like Teams? That’s a hard pass from me. Microsoft Teams wants to be the one app to rule them all. But I’m the guy who likes my apps separate, like LEGO bricksβ€”not superglued together. I open my To-Do app...

read more

I see your comment. And I see AI fingerprints all over it.

I see your comment. And I see AI fingerprints all over it. You know the ones where you think: Bro... did you even read my post? πŸ˜… I get it. We want engagement. We want the algorithm to give us more eyeballs. But fake engagement is still fake. Here’s what happens when...

read more

Abstract the abstraction 🀯.

Abstract the abstraction 🀯. .NET devs, we love our patterns... maybe too much. For a simple CRUD app, I've seen: Repositories – because obviously we can't query directly, that's too mainstream UnitOfWork – like transactions, but now with extra ceremony Services –...

read more