I see a lot of double opt-ins for newsletter sign ups.
I think it is a mistake. Why?
❌ 30% of new subscribers never confirm
❌ It’s not required for GDPR (AVG)
If you’re afraid of collecting useless email addresses, you could do:
✅ single opt-in & unsubscribe them if there is no engagement in 15 days
Are you using other reasons to do a double-opt in? Please let me know!
Power Platform Advisor
Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.
Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).
Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.
Services:
– Strategy and tactics advise
– Automating and integrating
A daily newsletter on automation and eliminating friction
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