I see a lot of double opt-ins for newsletter sign ups.
I think it is a mistake. Why?
❌ 30% of new subscribers never confirm
❌ It’s not required for GDPR (AVG)
If you’re afraid of collecting useless email addresses, you could do:
✅ single opt-in & unsubscribe them if there is no engagement in 15 days
Are you using other reasons to do a double-opt in? Please let me know!
Power Platform Advisor
Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.
Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).
Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.
Services:
– Strategy and tactics advise
– Automating and integrating
A daily newsletter on automation and eliminating friction
The Art of Delegation: Toddler Edition For the past two months, I’ve been flying solo at home while my wife is off on a work adventure overseas. It’s just me, our 1-year-old, and our 3-year-old—and let me tell you, delegating has become my superpower. I used to help...
Mastering Solo Parenting: My Five Tips! For the past two months, I've been managing the home alone while my wife is overseas for work. With our 1-year-old and 3-year-old in tow, I've discovered the secrets to surviving—and even thriving. Morning Alarm: ⏰ With less...
Ever felt the sting of a late fee? 😱 Remember the days of renting movies from the video store? The worst part? The dreaded late fee! 💸 You didn't mind the initial rental cost, but those late fees... they were a killer. Netflix saw the pain and eliminated late fees....