Fixed Pricing: Risky business or strategic move?
Let’s shatter the illusions and uncover the truth about fixed pricing.
What is the default argument why it can’t work? ๐ค
It’s too risky! ๐ฒ
It isn’t. You only change who takes the risk. ๐
With hourly billing the risk is with the customer. They only have a broad estimate of how much it could be, and even then…
Fixed pricing takes away the risk from the customer and puts it onto you. ๐
And you can price this risk. ๐ฐ
Just like an insurance company will ask higher fees if the risk is higher. ๐
You are selling risk protection to the customer!
Start selling!
