Get rid of the Product Owner

by Dec 8, 2022

Get rid of the Product Owner!

It’s a term introduced with Scrum, but it is creating more confusion than making things clear.

New people to Scrum, have no clue what it means. Even when explained and shown, it’s still not clear to them.

First, it’s an exceedingly difficult role to do. You need to have domain knowledge, being good at requirement analyse and have technical skills and/or knowledge in IT solutions, but above all you should have a passion for the deliverable(s) and want to make it better for the user.

It’s a lot of responsibilities in one role and that’s why we often fail to find the right person for it.

The thing is, we already have a name for a role like that.

It’s called the Product Manager. The product manager has a deep knowledge of the product, the market, and customers. They are responsible for both strategic and tactical activities and can easily context-switch between an internal and external focus. They (should) have the passion for what is being delivered.

It perfectly describes the big responsibilities of this rol.

And if the work is too much for the Product Manager to do, we have another role for that. The Requirement Analyst, an expert on gathering requirements and documenting detailed user stories, who can help the Product Manager.

Subscribe to
The Daily Friction

A daily newsletter on automation and eliminating friction

Related Content

Small, Daily Steps to Success!

Small, Daily Steps to Success! Success isn't birthed from grand, one-time events. It's the result of consistent, everyday actions. For instance, reading 10 pages daily trumps consuming a book in one go. This principle applies to fitness, relationships and business...

read more

Is Campaign still being used in Dynamics 365 Sales (CRM)?

Is Campaign still being used in Dynamics 365 Sales (CRM)? Campaign management has already been a long time in Dynamics 365 Sales, but is it still being used out in the wild? You can create a Campaign as a container for actions. You can add a Marketing List as a target...

read more

Think you need approval? Think again.

Think you need approval? Think again. In the fast-paced world of business, time is not just money; it’s everything. Yet, many processes are still handcuffed by the need for approvals. It's a common misconception that every decision needs a green light from someone...

read more
Share This