In search of an email marketing automation tool?
Two questions to ask before getting a subscription.
❓Is there any commitment involved?
Some platforms ask you to sign up and pay for an entire year in advance (usually at a larger discount).
You’ll save a few bucks up front but it might be a bad partnership. Especially if you’re two months into a 1-year contract.
❓ How does your pricing increase and decrease?
Some platforms decide to charge a price based on your usage.
Make sure you know how much you need up front, instead of finding out the hard way. Realizing after you pay the subscription, you need less than you need is wasting money.
If they have a trail periode make use of it!
Try these questions out!
