RSS Title as Email Subject

by Oct 4, 2022

๐Ÿ’กTip: How to add an RSS Title as an Email subject in ActiveCampaign?

I always write my daily ramblings first in my blog. This is the place where my content starts. Something about owning-your-own-content is important for me ๐Ÿ˜Š.

This is the trigger for ActiveCampaign to send it to my subscribers.

But I couldn’t figure out how to set the email subject to the first post in the RSS feed. In ConvertKit this is extremely easy because it treats the first post in your RSS feed as a first-class citizen. In ActiveCampaign you use a loop and only loop one time.

My developer thinking was blocking out to try out the simplest solution first.

ActiveCampaign has variables you can use inside the loop, like:

โœ… %RSS:ITEM:TITLEโ€Œยญโ€Œ%

โœ… %RSS:ITEM:DATE%

โœ… %RSS:ITEM:SUMMARYโ€‹โ€‹%

โœ… %RSS:ITEM:LINKโ€‹โ€‹%

But I assumed these could not be used outside of the loop. How wrong I was: You can use these in your subject! ๐Ÿ˜.

Open your campaign and go to Settings. As a Subject you put: %RSS:ITEM:TITLE%.

I assumed I can now also create a View-in-Browser link at the end of my email and use %RSS:ITEM:LINK%. This doesn’t work ๐Ÿ˜ž?! How to do this?

Remy van Duijkeren

Remy van Duijkeren

Power Platform Advisor

Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.

Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).

Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.

Services:
– Strategy and tactics advise
– Automating and integrating

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