Single opt-in for newsletters? Oh yes, I’m a fan. πŸš€

by Dec 3, 2024Shorts

Single opt-in for newsletters? Oh yes, I’m a fan. πŸš€

Double opt-in feels like asking twice if someone really wants pizza after they clicked “Order Now.” Come on, let them have the pizza! πŸ•

But… how do we know the newsletter subscriber is actually the subscriber?

Simple: engagement, baby. Check if they engage in the first 15 days.

Open rates, clicks, replies. If they do something, we’re golden. If not, maybe it’s time to question their intentions (or our content πŸ˜‰).

Single opt-in gets people in the door. Engagement keeps them there.

Do you prefer single or double opt-in for your newsletters? Why?

Remy van Duijkeren

Remy van Duijkeren

The Marketing Developer

I build automation and integrations that remove the annoying stuffβ€”using Power Platform, Dynamics 365 & Azure.

Get My Thoughts on Automation & Development

Join my personal newsletter and get practical insights on building faster, integrating smarter, and removing friction in IT systems β€” especially on Power Platform and Dynamics 365.

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