Single opt-in for newsletters? Oh yes, I’m a fan. ๐Ÿš€

by Dec 3, 2024

Single opt-in for newsletters? Oh yes, I’m a fan. ๐Ÿš€

Double opt-in feels like asking twice if someone really wants pizza after they clicked “Order Now.” Come on, let them have the pizza! ๐Ÿ•

But… how do we know the newsletter subscriber is actually the subscriber?

Simple: engagement, baby. Check if they engage in the first 15 days.

Open rates, clicks, replies. If they do something, we’re golden. If not, maybe it’s time to question their intentions (or our content ๐Ÿ˜‰).

Single opt-in gets people in the door. Engagement keeps them there.

Do you prefer single or double opt-in for your newsletters? Why?

# Marketing
Remy van Duijkeren

Remy van Duijkeren

Power Platform Advisor

Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.

Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).

Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.

Services:
– Strategy and tactics advise
– Automating and integrating

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