Three reasons to use Power Pages

by Aug 22, 2022

Two weeks ago, I posted about why not to use Power Pages and it triggered a lot of discussion on LinkedIn. I have given a couple of reasons not to use it, mostly related when you want to create a customer portal.

But what are three reasons to use Power Pages?

1. Landing Pages

Landing pages are an essential part of the user journey and have a significant role in Marketing and Sales. Landing Pages is the feature that a lot of competitors already have, like Hubspot, ActiveCampaign, MailChimp, WebPower, Spotler, etc.

Microsoft didn’t have a satisfactory solution for this. But now Microsoft has rebranded their Dataverse Portals to Power Pages, which to me, is the perfect name for it: It makes it clear to the users and competitors. Microsoft also released the new editor to improve making Pages, which I think will only become better in time to create Pages with ease.

2. (Marketing) Events

Another area that I see Power Pages shine is for Event websites. They are usually short-lived websites, which often need to be up and running as quickly as possible so registrations can be collected, and sessions information can be shared.

It’s one of the features of Dynamics 365 Marketing and is being built using Power Pages.

3. Customer Portals for non-core business processes

For non-core business processes, Power Pages can be a good fit. For example, as an additional channel for report issues for your Customer Service.

When data shown to the Customer has a 1-to-1 mapping to the data stored in Dataverse, Power Pages is a good fit. Also, if you are in a startup fase, and you want to experiment with what works and what customers want, Power Pages is a great tool for that.

Business processes that are especially important as your main revenue source and have steps that make you unique compared to the competition should think twice and look at the arguments in my previous post and decide if Power Pages is a good fit.

Are there reasons that I am missing to use Power Pages?

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