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Set up behavioral triggers to verify engagement with your newsletter subscribers. ⚙️ If a new subscriber clicks on specific links or completes certain actions within the first month, it shows they're interested. These actions can be anything from clicking a link to...

Newsletter subscribers can grow cold. It happens. 🥶 Every 3 to 6 months, check who's engaging (opens, clicks). Use automation to tag those who haven't engaged in a month or two. Send them a "We're about to remove you" email. Let them know it's okay if they're not...

Welcome emails are more than just a "Hey, thanks for signing up." They set the stage for your newsletter. 🎭 Explain what your mailing list is all about. Let subscribers know they can hit "reply" anytime—and ask them a question like, "What are you hoping to get from...