Escape your characters

by Oct 5, 2022Shorts

Yesterday I posted about variables when sending mails using ActiveCampaign.

Talking about variables like %RSS:ITEM:TITLE‌% inside an email I send using ActiveCampaign will of course trigger ActiveCampaign to replace these variables 🙄. Stupid of me!

The email didn’t make any sense without them variables.

What I should have done is one of two things:

Escaping characters
By replacing some characters in the variable with special HTML Escape Characters. For example, by replacing the character % with %. This is what I ended up doing.

Add invisible html tags
By adding a <span/> somewhere in the variable, like %RSS:ITEM:TITLE‌<span>%.

To use either one of these solutions depends on how your editor treats HTML. In WordPress you need to convert your Paragraph block to Custom HTML to apply this.

Remy van Duijkeren

Remy van Duijkeren

The Marketing Developer

I build automation and integrations that remove the annoying stuff—using Power Platform, Dynamics 365 & Azure.

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