Escape your characters

by Oct 5, 2022

Yesterday I posted about variables when sending mails using ActiveCampaign.

Talking about variables like %RSS:ITEM:TITLEโ€Œ% inside an email I send using ActiveCampaign will of course trigger ActiveCampaign to replace these variables ๐Ÿ™„. Stupid of me!

The email didn’t make any sense without them variables.

What I should have done is one of two things:

โœ… Escaping characters
By replacing some characters in the variable with special HTML Escape Characters. For example, by replacing the character % with %. This is what I ended up doing.

โœ… Add invisible html tags
By adding a <span/> somewhere in the variable, like %RSS:ITEM:TITLEโ€Œ<span>%.

To use either one of these solutions depends on how your editor treats HTML. In WordPress you need to convert your Paragraph block to Custom HTML to apply this.

Remy van Duijkeren

Remy van Duijkeren

Power Platform Advisor

Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.

Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).

Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.

Services:
– Strategy and tactics advise
– Automating and integrating

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