Power Automate: The unknown automation platform…

by Nov 8, 2023

Power Automate: The unknown automation platform…

Picture this ๐Ÿ–ผ๏ธ: You’re in a conversation about automation tools.

The names ‘Zapier’ and ‘Make’ pop up, and nods of recognition follow. But when ‘Power Automate’ enters the chat, you’re met with blank stares…

Why? ๐Ÿ˜ฎ

I think it has to do with Microsoft’s approach, treating Power Automate more as an ‘enterprise product’. Visit their landing page or pricing page, and you’re immediately greeted with corporate jargon. ๐Ÿ—ฃ๏ธ๐Ÿ’ผ

Wouldn’t it be better to appeal to the ‘Citizen Automators’? ๐Ÿฆธโ€โ™‚๏ธ๐Ÿฆธโ€โ™€๏ธ

Here’s a thought ๐Ÿ’ก.

Introduce a free tier to give citizen automators a taste of the platform.

Then design a landing page that speaks directly to them, in a language they understand.

And finally, offer a pricing ladder that can go toe-to-toe with competitors like Zapier and Make. ๐Ÿ“ˆ๐ŸฅŠ

With a few changes, Power Automate could go from an unknown to one of the big known automation platforms. ๐Ÿ†

What do you think? ๐Ÿง

# Power Automate
Remy van Duijkeren

Remy van Duijkeren

Power Platform Advisor

Microsoft Power Platform Advisor with over 25 years of experience in IT with a focus on (marketing) automation and integration.

Helping organizations with scaling their business by automating processes on the Power Platform (Dynamics 365).

Expert in Power Platform, Dynamics 365 (Marketing & Sales) and Azure Integration Services. Giving advice and strategy consultancy.

Services:
– Strategy and tactics advise
– Automating and integrating

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