The Daily Friction

Progressive Enhancement for JS is overrated. In today’s web, HTML + CSS + JS is a package deal. Almost every browser supports the trio, and let’s be real: users expect apps to work smoothly with JavaScript. 95%+ of users have JS enabled – why build for the exception?...

Alpine.js just clicked. 🎯 Its declarative syntax—attributes on HTML tags—is perfect for simple UI logic. Most of the time, I don’t even need to touch JavaScript. And when I do? I can write just a little bit, and it fits right in. What’s even better? The declarative...

HTMX + ASPNET Core Razor = magic. ✨ But HyperScript? Not so much. 😅 As a developer, I gave HyperScript a try for client-side interactions. I really wanted to love it—especially since it’s from the same creator as HTMX. But every time I used it, I spent way too much...

For newsletter subscribers who've gone quiet, try a re-engagement campaign. 🔄 Send an email with a catchy subject line like "We miss you!" or "Is this goodbye?" Include a strong call-to-action to bring them back—maybe a special offer or a reminder of the value they...

Offer exclusive content to see who's paying attention to your newsletter. 📚 Send an email with a free downloadable guide, a private webinar invite, or early access to a new feature. Mention that it's exclusive for active subscribers. If they take advantage of the...

Use content-based surveys to gauge interest from your newsletter subscribers. 📝 A week or two after someone subscribes, send them a quick survey. Ask about their preferences—what kind of content are they most interested in? What topics do they want more of? This not...

Set up behavioral triggers to verify engagement with your newsletter subscribers. ⚙️ If a new subscriber clicks on specific links or completes certain actions within the first month, it shows they're interested. These actions can be anything from clicking a link to...

Newsletter subscribers can grow cold. It happens. 🥶 Every 3 to 6 months, check who's engaging (opens, clicks). Use automation to tag those who haven't engaged in a month or two. Send them a "We're about to remove you" email. Let them know it's okay if they're not...

Welcome emails are more than just a "Hey, thanks for signing up." They set the stage for your newsletter. 🎭 Explain what your mailing list is all about. Let subscribers know they can hit "reply" anytime—and ask them a question like, "What are you hoping to get from...

Black Friday: The Old Gamer's Dilemma Ah, Black Friday. A sacred holiday for gamers like me—where we stock up on heavily discounted games we’ll never have time to play. Once upon a time, I’d dive into epic RPGs, spending countless hours immersed in sprawling worlds,...

Backlog: The Black Hole of ideas Is your backlog turning into an ever-expanding universe of forgotten dreams? We all know that mix—a jumble of big ideas and tiny tasks waiting for their day in the sun. Some items linger for years. Why do backlogs grow? Because we...