The Daily Friction

For newsletter subscribers who've gone quiet, try a re-engagement campaign. 🔄 Send an email with a catchy subject line like "We miss you!" or "Is this goodbye?" Include a strong call-to-action to bring them back—maybe a special offer or a reminder of the value they...

Offer exclusive content to see who's paying attention to your newsletter. 📚 Send an email with a free downloadable guide, a private webinar invite, or early access to a new feature. Mention that it's exclusive for active subscribers. If they take advantage of the...

Use content-based surveys to gauge interest from your newsletter subscribers. 📝 A week or two after someone subscribes, send them a quick survey. Ask about their preferences—what kind of content are they most interested in? What topics do they want more of? This not...

Set up behavioral triggers to verify engagement with your newsletter subscribers. ⚙️ If a new subscriber clicks on specific links or completes certain actions within the first month, it shows they're interested. These actions can be anything from clicking a link to...

Newsletter subscribers can grow cold. It happens. 🥶 Every 3 to 6 months, check who's engaging (opens, clicks). Use automation to tag those who haven't engaged in a month or two. Send them a "We're about to remove you" email. Let them know it's okay if they're not...

Welcome emails are more than just a "Hey, thanks for signing up." They set the stage for your newsletter. 🎭 Explain what your mailing list is all about. Let subscribers know they can hit "reply" anytime—and ask them a question like, "What are you hoping to get from...

Black Friday: The Old Gamer's Dilemma Ah, Black Friday. A sacred holiday for gamers like me—where we stock up on heavily discounted games we’ll never have time to play. Once upon a time, I’d dive into epic RPGs, spending countless hours immersed in sprawling worlds,...

Backlog: The Black Hole of ideas Is your backlog turning into an ever-expanding universe of forgotten dreams? We all know that mix—a jumble of big ideas and tiny tasks waiting for their day in the sun. Some items linger for years. Why do backlogs grow? Because we...

The Trade-off Between Budgets and Quality ⚖️ In my previous post, I talked about shifting from Estimates to Budgets for feature development 💡. Let's dive deeper. Using a Budget instead of an Estimate introduces a trade-off: Scope and Quality adjust to fit the time...

Budgets instead of Estimates Estimating a feature is difficult and is often a guess (or even a lie). An Estimate is for a fixed scope. So, you need to think deeply how to implement the feature, before giving an Estimate. The business can then use the Estimate to...

C# is the most popular and loved programming language. According to Microsoft. https://www.youtube.com/watch?v=bXzTXD_OJo0